Redefining Safety, Dignity & Efficiency in Labor and Delivery.
SUR-ROUND is a patented birthing garment designed to modernize labor and delivery. By replacing restrictive hospital bands and belts, it enhances patient safety, preserves dignity, and improves clinical efficiency — giving women and healthcare providers a more humane, effective birthing experience.
The Problem
Traditional birthing garments compromise comfort, safety, and dignity, often hinders epidural access and delays critical monitoring during labor and delivery.
The Solution: SUR-ROUND™
SUR-ROUND is a patented innovation engineered for labor and delivery. It enhances patient safety, preserves patient modesty, and improves clinicians' workflow.
- Provides dignity, modesty, and comfort.
- Wicks away perspiration.
- Breathable fabric.
- Reduces loss of fetal heart rate and maternal contraction monitoring signals from wired or wireless transducers.
- Designed for hospital efficiency.
- Simplifies epidural placement.
The Opportunity
Every woman deserves safety, dignity, and comfort in childbirth. SUR-ROUND delivers all three through an intelligently designed, patented birthing garment.
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Why SUR-ROUND Is a Breakthrough in Labor & Delivery.
SUR-ROUND is a patented innovation that streamlines fetal monitoring and anesthesia procedures during childbirth. Its unique design reduces signal loss, improves access for epidural placement, and supports both patient comfort and clinical workflow efficiency.
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The Comparison
Before SUR-ROUND: The Problem with Traditional Birthing Garments
- Outdated Design. Traditional belts and bands were never designed for comfort or clinical efficiency—they're simply repurposed straps meant to hold sensors in place.
- Interrupted Care. During epidural anesthesia, these belts must be moved or removed, often causing a loss of fetal heart rate monitoring for 20+ minutes—a critical window of risk.
- Discomfort & Indignity. Mothers are asked to labor in restrictive, exposed, and uncomfortable garments that compromise modesty and dignity at one of life's most vulnerable moments.
- Provider Frustration. Clinicians must constantly adjust, reapply, and troubleshoot sensors, especially during epidural or spinal anesthesia, instead of focusing on patient care and safety.
After SUR-ROUND: A New Standard in Maternal Care
- Engineered for Safety. The patented SUR-ROUND birthing garment helps maintain continuous fetal heart tone and maternal uterine contraction monitoring and reduces the incidence of signal loss during epidural anesthesia placement.
- Designed for Dignity. Made of soft, breathable material (polypropylene and spandex) that feels like pure cotton to the touch, SUR-ROUND preserves modesty and provides comfort throughout the labor and delivery process, including during epidural placement.
- Clinician-Friendly. Easy access with a patented large round opening simplifies anesthesia placement and sterile procedures — reducing the risk of belts or bands interfering with care.
SUR-ROUND Investor Snapshot
Traditional birthing gowns slow procedures, compromise safety, and diminish patient dignity. SUR-ROUND solves this with a clinically engineered garment that enhances access, monitoring, and comfort—built for modern labor and delivery units.
Market Opportunity: The global fetal monitoring market is projected to grow from $4B in 2023 to $8.3B by 2033 (7.6% CAGR)—driven by greater prenatal awareness, tech innovation, and advanced maternal age pregnancies. SUR-ROUND aligns directly with this growth, bridging the gap between patient experience and clinical efficiency.
Why It Matters: Hospitals need smarter maternity solutions that save time, improve workflow, and elevate care quality. SUR-ROUND is positioned to become the new standard in labor attire.
👉 Inquire about partnership or pilot opportunities: [email protected]
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